An analysis of the Grand Theft Auto Online Business Feature detailing every aspect of the mechanics that allow players to grind for money. I'm an avid GTA Online player so many of the information you will find from this analysis paper is from my own experience playing over 1728 hours (and counting) and from some research online. This was done as an assignment given by one of my seniors during my time as a Gameplay Design Intern at Airstrafe Interactive to brainstorm ways we can improve shopkeeping.